words by Peter Simpson / photos by Stacy Morris

A sweet comeback

Translation by Georgette LeBlanc

Chuck Gallison fills a bottle with mead

Search for “mead” online, and one of the first questions the algorithm suggests is, “Is mead beer or wine?”

The answer—oddly enough, for a drink long known as “honey wine” and produced at a “brewery” near Charlottetown, P.E.I.—is neither. 

“Beer,” Google will tell you, “is made by fermenting sugars taken from malted grains, while wine is made by fermenting sugars taken from fruits.” Mead, meanwhile, is made by fermenting honey. Chuck Gallison’s mead is made with local honey, produced just down the road a way from his brewery by good old Island bees.

The origin of Horns of Odin almost sound like a joke—“An Islander walks into a bar in Iceland”—except this story is true.

“My wife and I were in Iceland and I went into a bar,” Chuck says, as he works in his decidedly nondescript but small and cozy space to the north of Charlottetown. “It was an owner and a bartender and the place was empty, and we started talking and we were having a beer, and they were drinking mead. They asked, do you drink mead in Eastern Canada? I said, (in Eastern Canada) they wouldn’t know what it was!”

Chuck was nearing retirement after 32 years as a wildlife conservation officer for the province. “In Iceland, the guy says, well, listen, when you retire, why don’t you make mead?” The man showed Chuck where his mead was made, and even gave Chuck a book of mead recipes. 

Back home in P.E.I. and by now retired, Chuck was “sitting home going absolutely crazy, and I had a little bit of money from retirement, so I said I'm gonna try this.”

He called upon one friend to rent him space for his brewery, and then made a call about honey bees.

“It just so happens I have a good friend who is into the bees and was actually trying to hire some help, because he's older,” Chuck says, as he pulls a few bottles of different meads from a cupboard and sets them on the bar for sampling. The friend liked Chuck’s mead idea and proposed they work together. Chuck agreed, and all the honey used to make his mead is produced by bees within 20 kilometres of the brewery.

There’s a pleasingly symbiotic story to the honey. His friend maintained hives to rent to blueberry growers, who rent the bees to pollinate their plants. “He wasn't in it for the honey,” Chuck recalls. “He was there for the pollination, and I convinced him to let's do some honey.” 

The other essential ingredient in mead is, in Chuck’s case, equally hands on. 

“Mead is a very simple product—it’s water, yeast and honey, and then a fruit of some kind.” He motions toward his shelves of varieties of mead, where berry flavours abound. “Most of these berries I just go and pick myself. I ask people if I can walk their hedgerows and pick different berries.”

His shelves are a cornucopia of sweet and herbaceous flavours—including cherry, cranberry and elderberry, or rosehip, haskap, dandelion and others. He is very open to experimentation with flavours—on this day the flavours available include Salt Caramel, and Smores. He says people will grow more produce than they can use and bring it to him. “They'll show up on my door and say, ‘Can you do anything with this rhubarb?’ So I'll make rhubarb mead. I'll keep some, and then give them some as a present.”

Most people in the Maritimes have probably not tried mead. They may have seen it being imbibed in gargantuan quantities by vikings on television, or by various other rough-hewn characters in historic or fantasy series. In this tiny brewery, the viking theme prevails; seats of bark-bound tree cuts and a stuffed black bear hint of life in rugged wilderness, and a wooden shield and battle axes adorn the wall. 

Chuck set up his brewery four years ago, when the TV series Vikings and Game of Thrones still loomed especially large in the public mind. “People never get tired of Vikings.”

He’s a history buff, and he encountered the story of Odin, the Viking god who rules Valhalla. The triple horns of Odin are an enduring Viking symbol of Norse mythology, and reference Odin’s search for the “mead of poetry.” 

“He was a wanderer,” Chuck says. “He found a a tree that had been hit by lightning. There was a beehive in the water, and he took his horns and started to drink. And when he went to the village, he said he has got the gift of wisdom . . . He was drunk and told stories. I know guys like that too, they get the gift of wisdom. So that's where I come up the name Horns of Odin.” 

These horns were for drinking, and do not reference horned helmets, which vikings never wore and are entirely a myth of more modern opera. Not that every decoration in the brewery is historically sound: A sign on one wall shows a Viking longship and the warning, “Parking for Vikings Only, All Others Will Be Pillaged.”

The decor and the name and Chuck’s one-man production line are an exercise in pragmatism. Even the designation “brewery” is a practical move. “I don't use the term meadery, because people don't know what a meadery is. So I kind of cheat a little bit and use the term brewery. A lot of people will Google the term ‘brewery,’ right?” 

It’s the kind of sensible fix that works in a DIY project such as Horns of Odin. It’s classed by the province as a “small craft brewery,” and he can only make “four or five gallons at a time.” 

Chuck keeps the ABV (alcohol by volume) to 10 to 12 per cent, comparable to what these days is considered a lighter wine. His mead is also very dry—much less sweet than are most of the few meads that occasionally are available in Canadian liquor stores, and may be sweetened with, for example, corn syrup.

Mead has started a comeback in recent years, he says, and one reason for that is the lack of refined sugar in craft meads such as his. It’s also naturally gluten-free, which appeals to a growing number of people. “Mine is unfiltered and it’s non-pasteurized, so it’s as raw as you can get.”

The simplicity of the operation, which is charmingly small and humble, also speaks to olden times, before mass corporatization of production. Chuck knows mead won’t make him rich, but he sees more organic profits. As a provincial Fish and Wildlife officer, he had a deep connection with nature, and it was calling to him.

“I was outdoors pretty much all the time, dealing with it and protecting it. I missed that when I retired,” he says, pouring a small sample of Rosehip/Blueberry mead for testing. “What it really is is a mental-health project. I'm getting out of the house, I'm meeting people like you. We're having a chitchat, and that is good for me.” 🍺

Horns of Odin Craft Brewery

St Peters Rd, Mount Stewart, P.E.I.

This piece can be found in Winter 2025, Edible Maritimes #13

Peter Simpson was born and raised in PEI, then left to write about a lot of stuff for a lot of years, but returns every summer for a lot of days. / Peter Simpson est né et a grandi à l'Î.-P.-É. puis est parti ailleurs pendant plusieurs années pour écrire sur beaucoup de choses. Chaque été, il retourne sur son île pour y passer les beaux jours. 

Stacy Morris is an Australian-born lifestyle and editorial photographer, based on Prince Edward Island.  / Stacy Morris est une photographe de style de vie et de rédaction née en Australie et basée à l'Île-du-Prince-Édouard.

Georgette LeBlanc is a writer and translator. She is currently a sessional instructor of creative writing at l’Université de Moncton. / Georgette LeBlanc est écrivaine et traductrice. Elle est chargée de cours à l’Université de Moncton où elle enseigne la création littéraire.

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